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WHAT’S BETTER THAN A HORSE? PART 2

Part 2: Understand your sales funnel and own it, from top to bottom In case you’re not familiar with the concept of customer journey, any customer (/potential customer) can be said to go through a number of awareness stages before they complete their purchase. This is the case whether it’s a long-re...





THE BREAKFAST BOARD FEBRUARY 2020

UX legend Lee Hill (Insightful UX) takes us through designing your website around the user journey and your target outcomes.





HOW TO BE HEARD AMIDST THE COMPETITIVE FOREST

If a tree falls in a forest and no one is around to hear it, does it make a sound? YES OF COURSE IT DOES. Sounds are just vibrations travelling through the air. The laws of physics don’t change when no-one is around to check on them. Fortunately, when Mother Nature lays on the spectacle of a falli...





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